Tag Archives: #promotion

How To Go Viral

I am convinced that Heather Locklear was the originally O.G. of going viral:

I only say this because I have a show coming up in November and an extremely motivated self-promoting ninja friend of mine Tony Gapastione was getting on me about self-promotion. I need to get the word out NOW that I will be doing the entire 63 minutes of my one-woman show, “Born Again in Berkeley” at the Marsh Theatre in Berkeley on Tuesday, November 7th.

But how do you affectively self-promote? I didn’t grow up with social media (as you can tell from the above 80s commercial reference I pulled out of my @#!$). Had I been 8 years old, instead of 28 years old, when everyone got online, I would have been a self-promoting wizard! When we’re young, our brains are like sponges, we take in everything and learn so quickly. But as we get older, our minds get filled with more and more memories and unless there is a way to do an actual memory dump (like in the movie “Eternal Sunshine of the Spotless Mind), our brains get full, at capacity. Old dog, new tricks.

So here I am, on the other side of 50, trying to learn new tricks. Tony told me to send him my “content”. Oh, what an ambiguous term, “content”. What promotional material do I have to promote my show? He also referred me to the website “Canva” – ya know, so I can design my own postcards and fliers with my “content”. So I scrolled through my phone for content….

What? You don’t find that effective? Okay fine. Here’s the actual promo image. But this is so basic. I need help!

So dear reader, if you could tell two friends about my show….

And then they’ll tell two friends…

And then they’ll two friends…

And so on and so on and so on…..

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